Magazine Ownership.
TASK: Question why would one company wish to own so
many magazines?
One reason a company
may wish to own more than one magazine is it increases their market share. Bauer
media group own many magazines, they’re able to gain control over the market,
especially as many of their magazines are well-known. Also, the ranges of
magazines they create mean they can provide publications for different
audiences. Bauer media group owns magazines from classic cars to mother and
baby. This means they’re experienced with many target audiences which helps create
a well-known brand image. This well-known brand image they have now been able
to create will be beneficial because it will enable them to push out any
smaller companies who aren’t well-known away from their consumers. No potential
competitors are being allowed to enter the magazine business to take away their
consumers. This will lead to them being able to dominate the market and stay on
top of it for longer.
1.Ownership. Red Magazine.
·
Red magazine is
owned by Hearst Magazines UK.
·
It was
established in 1910 by William Randolph
·
Merged with
Hachette Filipacchi Medias UK in 2011 to form Hearst Magazines UK.
2. Red magazine company profile:
·
Has an adult
readership of 412,000
·
ABC1 80%
·
Median age of
readers: 44
3. Editorial Pillars. (Content of Red Magazine)
·
Fashion
·
Beauty
·
Life style
·
Recipes
TASK: You
now need to make an ownership and profile page for your own magazine, use the
same template as the one above.
Ownership: Insight
magazine.
·
Insight magazine
is owned by Insight Magazine UK.
·
It was
established in 1990 by Annie Wilkinson.
·
Taken over in
1998 by Alexandra Goodluck.
Insight Magazine Company Profile.
·
Has a readership
of 450,000
·
ABC1 83%
·
Median age of
readers 22
3. Editorial pillars (content of Insight magazine)
·
Music
·
Fashion
·
Beauty
·
Lifestyle
Final Product.
Draft of final product.
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